Your Requirements
Based on your job description, here is what we understand you need.
Shopify Store Refresh
Revamp the homepage and product detail pages for improved user experience and design. The goal is to modernise the storefront while improving the path from landing to purchase.
CRO Optimization
Implement conversion rate optimization strategies to drive sales. This means identifying where visitors are dropping off and making targeted changes that move the conversion rate, not just the aesthetic.
App Integration
Integrate necessary apps to boost store functionality. We audit the current app stack first, remove redundant scripts, then add only what is needed for reviews, upsells, analytics and performance.
Image Stack Enhancement
Improve product image stacks for better visual appeal. Consistent aspect ratios, clean backgrounds, zoom functionality and a mix of detail shots with lifestyle context.
Our Approach
We take a data-first approach. Before making any changes, we audit the store to understand what is actually costing conversions. Then every change is backed by evidence, not assumptions.
Relevant Portfolio
Cosway Beauty Brands
Built and manage 3 premium Shopify stores: Number4Hair, Neuma Beauty and Colorproof. Full theme customization, product page optimization and performance tuning.
Powerlook (powerlook.in)
Led full Magento to Shopify Plus migration. Result: 80% revenue growth in the following festive season. Zero downtime migration with Matrixify.
Discover Pilgrim (discoverpilgrim.com)
CRO-focused work on homepage and PDP for this fast-growing D2C beauty brand. Focused on conversion rate improvements through UX restructuring.
CRO Audit Approach
Here is what we would audit across each page type once we have access to the store. Each area below represents a category of findings we typically uncover for automotive e-commerce stores.
For automotive e-commerce, the hero section needs to immediately communicate product authority, range breadth and the reason to buy here versus competitors. Most stores waste this space with generic imagery.
- Clear value proposition visible without scrolling
- Primary CTA leading to most popular category or current promotion
- Trust signals (years in business, number of products, shipping speed) visible early
Automotive stores often have deep product catalogs. The navigation needs to help customers find products by vehicle type, part category and use case without requiring more than 2 clicks.
- Mega menu with clear category groupings
- Featured categories on homepage with visual cards
- Search with autocomplete and part number support
Automotive buyers need specifications, fitment details and compatibility information immediately visible at the point of purchase decision. This information should not be buried in accordion sections or below the fold.
- Specifications table prominent near the add-to-cart button
- Compatibility or fitment info clearly visible
- Dimensions, weight and materials at a glance
The add-to-cart area is where purchase decisions happen. It needs to include variant selection, price clarity, shipping info, trust badges and payment icons in a clean, scannable layout.
- Sticky add-to-cart on mobile (appears when main CTA scrolls out of view)
- Trust badges: secure checkout, warranty, return policy
- Payment icons showing accepted methods
- Cross-sell or "frequently bought together" section below
Product images are the primary way online buyers evaluate products. For automotive parts, customers need multiple angles, scale reference and detail shots.
- Consistent aspect ratios across all product images
- Clean, white or neutral backgrounds
- Zoom functionality on desktop and pinch-to-zoom on mobile
- Mix of product-only shots, detail close-ups and lifestyle or fitment images
Automotive product catalogs often have hundreds of SKUs. Without proper filtering, customers cannot find the right product efficiently.
- Filters by vehicle compatibility, price range, brand and product type
- Sort by price, popularity, newest and rating
- Active filter chips showing what is currently selected
- Product count displayed per filter option
Product cards in the grid should show enough information for customers to make quick scan decisions without needing to click into every product.
- Product image, title, price and rating visible on the card
- Quick-add button or variant selector on hover
- Sale badge or compare-at price when applicable
With 60 to 70% of e-commerce traffic on mobile, every element needs to be optimised for thumb-friendly interaction on smaller screens.
- Sticky add-to-cart bar that appears when the main CTA scrolls out of view
- Tap targets minimum 44x44px for all interactive elements
- Bottom navigation or sticky footer for key actions
- Images sized appropriately for mobile viewport without causing layout shifts
Every installed Shopify app adds JavaScript to the store. Uninstalled apps often leave behind ghost scripts. Each unnecessary script adds 200 to 400ms of load time.
- Audit all third-party scripts loaded on the page
- Remove ghost scripts from previously uninstalled apps
- Defer non-critical scripts to improve Time to Interactive
- Consolidate overlapping app functionality
Large, unoptimised images are one of the most common causes of slow page loads on Shopify stores.
- Serve images in WebP format via Shopify CDN
- Implement proper lazy loading for below-the-fold images
- Set explicit width and height attributes to prevent Cumulative Layout Shift
- Use responsive srcset for different device sizes
Feature Recommendations
Based on your requirements and common gaps in automotive Shopify stores, here are the features prioritised by impact on conversion.
Critical for Conversion
Sticky Add-to-Cart on Mobile
A floating ATC bar that appears when the main button scrolls out of view. Keeps the purchase action always accessible. No app needed, built with theme customisation.
Cross-Sell and Upsell Sections
"Frequently bought together" or "You may also need" sections on the PDP. We can use ReConvert, Zipify or the theme's built-in related products section.
Trust Signals at Point of Purchase
Trust badges, payment icons, shipping info and return policy visible near the add-to-cart button. Built into the theme, no app required.
Homepage Hero Redesign
Clear value proposition, primary CTA and category navigation. The first impression that converts browsers into shoppers.
Product Image Stack Standards
Consistent aspect ratios, zoom functionality, multiple angles and lifestyle shots. Guidelines for all future product photography.
High Impact
Product Reviews Integration
Social proof on product pages. We can use Judge.me (free tier available) or Loox for photo reviews. Reviews with photos increase conversion by 15 to 25%.
Advanced Collection Filtering
Filters by vehicle compatibility, price range, brand and product type. Shopify Search and Discovery (free) or Boost Product Filter for advanced needs.
App Stack Cleanup
Remove ghost scripts, consolidate overlapping apps and defer non-critical JavaScript. Each script removed saves 200 to 400ms of load time.
Mobile Navigation Optimization
Thumb-friendly menu, properly sized tap targets and streamlined mobile checkout flow.
Differentiation
Product Comparison Tool
Allow customers to compare 2 to 3 products side by side. Useful for automotive stores where customers compare specifications across similar parts.
Recently Viewed Products
Persistent bar showing products the customer has recently browsed. Reduces navigation effort and encourages return to products they were considering.
Back-in-Stock Notifications
Capture email addresses for out-of-stock products. We can use Back in Stock by Appikon or Klaviyo's built-in feature.
Delivery and Commercials
Phased approach with milestone-based delivery. You review and approve each phase before the next begins.
Scope of Work
| Phase | Deliverables |
|---|---|
| Phase 1: Audit | Full CRO audit of the live store, app stack review, analytics review, prioritised action plan |
| Homepage Refresh | Redesign above-the-fold, improve content sections, optimise navigation for product discovery |
| PDP Enhancement | Restructure product page layout, sticky ATC, trust signals, cross-sells, image stack improvements |
| App Integration | Audit and clean app stack, integrate reviews, upsells and analytics apps, remove ghost scripts |
| QA and Launch | Full cross-device QA, mobile testing on real devices, performance verification, go-live |
Milestones
M1: CRO Audit Report
Full store audit with prioritised action plan. You review and agree on the scope before any implementation begins.
M2: Homepage + PDP Implementation
Redesigned homepage, enhanced product pages, image stack improvements. All work on duplicate theme via GitHub.
M3: App Integration + QA + Launch
App integrations, performance optimisation, cross-device QA and go-live. Free 1-week post-launch support included.
Process
Store audit and analytics review
Before touching anything, I go through the store thoroughly and review analytics data. The audit covers conversion blockers, UX friction, app performance and technical gaps.
Prioritised action plan
The audit becomes a clear, prioritised report. What to fix first, why it matters and what each change is expected to produce. You review and agree before implementation.
Implementation on duplicate theme
All changes made on a duplicate theme connected to GitHub via Shopify CLI. Nothing touches the live store until you review and approve. Every change is version controlled.
QA, mobile testing and go live
Full cross-device QA on real devices. Mobile, tablet and desktop checked. Final sign-off from you before publish. Free 1-week post-launch support included.
Timeline
Risk Reversals
Free 1-week post-launch support. Milestone-based payments so you only pay when each deliverable meets your standards. All changes on a duplicate theme, so the live store is never at risk during development.
Not Included
Custom app development (third-party apps used throughout). Full theme migration (unless justified by the audit and agreed separately). Content writing for product descriptions or blog posts.